ACME


ACME is an Independent Publisher Network providing commercial power and solutions to Independent Publishers.
We also build niche and compelling Audiences for delivery to Brands

From bespoke campaigns to carefully selected programmatic partners, ACME brings quality brands and publishers together.


Quality (content + audiences + ad opportunities) = Quality engagement

The engagement that leads to long dwell time, positive brand associations and rich audience targeting.

We have proven ability in getting some of the highest CPMs, highest CTRs and newsletter opens in the business. Many of our publisher partners have discovered their own magic when it comes to commercialising their sites in tough times; media is on the back foot. All of us can exist, separately, without the benefits of legacy cash cows but we aren’t able to translate our strengths any further than last month’s metrics.

That’s why we’re a network of quality independent publishers.

We represent publishers on the top line, matching them with opportunities that were previously inaccessible. We support them on the bottom line through consolidating costs and taking our experience and listening to theirs, and injecting that back into the mix.

We take a view that advertising and publishing are part of the same ecosystem, one that extends to brands and readers and customers. Everything we do and have done is with this in mind.

Features

Bespoke Campaigns

Ad campaigns to a large, underserved collection of the South African internet. Display, newsletter, social and tailored initiatives that are unique in the market and cannot be replicated by other sales channels.

Niche Publications

Unique content on our publications is like crack to the Internet and gives your client brand-safe environments with loyal readers who form strong brand associations.

Programmatic Control

ACME will create Private Marketplaces with selected agencies and ensure the value of ACME inventory and audiences. ACME has a top-level seat on the Google Ad Exchange.

Rich Audience Data

The audience profiles, individually and as part of the ACME network, are extremely strong as targeted advertising and viewability step to the fore.

Game Changing

The old game of online advertising is broken. We want a healthy ecosystem for Publishers and Brands as well as their readers and will introduce new and considered products.

Proudly South African

Local publishers face many challenges, especially those who are committed to a free press. We are for them and will ensure they have the resources to remain in operation.

Brands

We have over 22 partners currently which we've selected due to the uniqueness of their content, the quality of their audience, the saturation of their traffic, how they complement the network and many more criteria. These brands include: BizCommunity, BizNews, Cliff Central, Daily Maverick, ENCA, Indian Spice, Junk Mail Jobs & Auto Mart, Mamba Online, Moneyweb Today, SkillsPortal, CareersPortal, TechCentral, The South African, ZANews and other local and international brands.

Publisher Partners

We have over 22 partners currently which we've selected due to the uniqueness of their content, the quality of their audience, the saturation of their traffic, how they complement the network and many more criteria. These brands include: BizCommunity, BizNews, Cliff Central, Daily Maverick, ENCA, Indian Spice, Junk Mail Jobs & Auto Mart, Mamba Online, Moneyweb Today, SkillsPortal, CareersPortal, TechCentral, The South African, ZANews and other local and international brands.

How We Do It

  • Discover

    We select independent publishers with quality content and audiences

  • Commercialise

    We represent these unsaturated audiences in the market for large campaigns and other larger opportunities

  • Content

    Content is circulated throughout the network and marketed to harness the Network Effect

  • Services

    We offer consolidated services across the Network with the aim of creating economies, reducing costs, extending opportunities and longevity

Contact Us

Let's find a way to work together. Get in contact with us using the form

HEADQUARTERS

Exchange Building
28 St George's Mall
Cape Town, 8000

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